Ansara Family Fund Website

The Ansara Family Fund has a philosophy of giving that centers on empowering their grantees and is summed up in their new tag line: "building capacity to eradicate poverty." We are proud to have helped the Ansaras with their new web site that just launched last week. Karen and Jim Ansara started the fund 10 years ago, and wanted to create a site to showcase the work of the international and local nonprofits and development organizations they support. There were several goals in creating the website:

• Bring grantees more attention and support
• Help prospective grantees understand what resonates with the fund, both to help them with focus, as well as reduce the number of grant seekers who don't fit the fund's mission
• Help grantees/applicants learn about each other
• Inspire international giving among other donors – with a special focus on getting funding TO Boston NGOs and FROM Boston area donors
• Design a site that reflects the spirit of the Fund's work

The design is bold and direct, expressing energy, excitement and dynamism from the main page to the interactive grantee pages. Large, bright photography provided by the grantees conveys the geographic reach of AFF's mission and gives the site a strong identity. Inspirational quotes on each page capture the essence of the Ansaras' and their fundees' purposes. The use of a burlap background and earth tones suggests the Fund's ground up approach.