Gerber Life Guide to Life Insurance
Gerber Life Insurance Company came to Beehive for help in developing an online customer education, needs analysis and product selection guide for potential adult life insurance customers. Beehive designed a friendly, bright Flash module that walks users through a series of questions about their needs and then recommends term or whole life insurance based on their answers. The guide also explains the difference between term & whole life insurance and gently guides users to apply.