Unilever: Axe Hair Crisis & Suave Sweepstakes Mini-sites
Unilever has over 400 food, home and personal care brands, with over $40 billion in annual sales. Beehive Media worked with another agency, providing back-end development for several sweepstakes micro-sites for Unilever's Axe Hair and Suave brands. These sweepstakes, done in conjunction with major retailers Dollar General and Family Dollar, generated hundreds of thousands of sweepstakes entries. One version of the site included a blog, allowing consumers to share beauty tips with each other. The campaigns have been a huge success for Unilever and more are expected to be rolled out throughout 2010.