Video for Dubai Ruler's Foundation
The Mohammed bin Rashid Al Maktoum Foundation and PricewaterhouseCoopers asked us to prepare a video based on PwC's Arab Business Intelligence Report, later renamed to the Arab Human Capital Challenge (AHCC), reporting on trends in the Arab World. The report was renamed to reflect the primary finding, which is that the one of the Arab World's biggest challenges is in educating and training a workforce that can compete globally. The current challenge is all the more urgent given the need in the Arab World to create more than 90 million jobs in the next 10 years, by some estimates. The video, done in both English and Arabic, was to be played on big screens on-site at a conference in Dubai. We created custom graphics and 3D animations to visualize the data. The overall paradigm was a map of the Arab world, and iconic images and music created an Arab-centric feeling to the video.